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PR for technology companies
Clear communication for complex technology. We help startups and established companies explain what they do, why it matters and how it connects to the issues their audiences care about.
Let’s discuss your companyBuilt for technology businesses
Pavonyx works with companies in cybersecurity, defense, AI and complex B2B markets. The work suits founders, marketing teams and executives who need a communications plan grounded in their product, market and business priorities.
See our client coverage01Messaging and communications strategy
We start with the company’s goals, its technology and the audiences it needs to reach. Together, we define the central messages, choose relevant topics and build a plan around product milestones, market developments and the company’s expertise.
02Media relations and content
We develop company announcements, expert commentary and interview opportunities, and work with relevant journalists and editors. Each story is supported by clear facts and an explanation of its relevance. International activity is tailored to the target market and coordinated with local partners where needed.
03Direct work with the partners
The managing partners stay involved in the strategy, writing and execution. We review the relevance and quality of coverage, how accurately the company’s messages are represented and what should change as the business develops.
Common questions
When should a technology company start PR?
When it has a clear audience, a story it can substantiate and a business reason to communicate. A launch, funding round, market expansion or a topic on which the team has useful expertise can provide a starting point.
Do you guarantee media coverage?
Editorial decisions belong to each publication. We focus on the quality of the story, its relevance to the audience and consistent work with the media.
Let’s get acquainted
Tell us about your company, your audience and your goals.
info@pavonyx.com